I got up late
today. I knew I’d have to be rushing with all my morning routines just to leave
the house in time for class. Well, what really takes up most of my time is not
the bath or even breakfast, it’s the hours spent picking the right outfit for
the day, never knowing that I’ve been unconsciously rummaging through all my
clothes just to pick out my confidence.
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"Boy-next-door" |
Yes, well all want to look great, if not, we all just want to be
socially accepted. But as we walk on sidewalks on the way to work, or as we
make our way through the halls to our classrooms, we can’t really be yelling at
ever passerby that we are in fact that person. We don’t really have the time to
stop and say “hey, yeah I’m this boy-next-door type,” ”court me I’m single,” or
“I’m the geek who’d love you.” One thing is that people would think you’re a
douchebag or some crazy random person, second it’s just not our nature to be
approaching people we don’t know. They only way we can show people of whom we
are without any introductions is to wear what’s in our mind.
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"court me I'm single" |
An article “Enclothed Cognition: Put On Your Power!,”
by Emily vanSonnenberg explains it all. Emily
writes that 2 scientists, Hajo Adam and Adam Galinksy, conducted 3 studies wherein in participants were asked
to wear white coats which doctor’s usually wear. Participants who wore the
doctor’s coats had answers with less incongruity (1st study), had
heightened attention (2nd study), and had the highest sustained
attention (3rd study).
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"I'm the geek who'd love you" |
Emily explains that though these people were not really
doctors or had no degree of which, the idea of a person on the stature of a
doctor would affect one’s way of thinking since he/she is clothed with the
white doctor’s coat. Easily said, the participants took up the role of a doctor
being scientific, precise and intelligent. As Emily has stated, in her article,
their clothing invoked their psychological schema. Their finding in Enclothed
Cognition not only works for the smart feel of doctors but for other looks as
well. And we, as readers can find it out by trying on a look to guide us, and
eventually a look to make us.
“What we wear can be an implicit non-verbal way to express our unique
personalities.” –Emily.
True, our clothes have given our bodies visual
expressions of personalities. The clothes that we pick manipulate us to think
as how the wearer embodies the clothing. Through this study we can clearly see
how this phenomenon has happened. Vogue has actually used this study in their
designs and articles “Confidence Dressing: How Clothing Affects the Mind,” by Katherine
Bernard, and thus have introduced to its designers with the influence of
clothing through Enclothed Cognition.
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